The Value of Social Sharing through Online Communities

There is a ton of value that can be gained through sharing through online communities. Whether you are a project manager looking to collaborate with your clients and prospects on product features, a marketing manager wishing to enable customer to customer sharing, or the host of an affinity group or media property enabling your audience to share - everyone wins through sharing - you win, your clients win, and the industry wins.

There are many academic theories on why sharing works, such as Game Theory (Nash Equilibrium) and the theories behind Reciprocity (ever why every vendor wants to hand you that sample of food? it's not because you will like it so much, it's because you will feel compelled to but some to return the favor). It's also why some non-profit organizations send stamps or a dollar in mail.

The presentations below take a look at the value of Sharing through Online Communities and Social Software.

We would love to know what you think - good, bad or otherwise.

Cheers - thanks for Sharing!

Social Networking - Social Sharing through Online Communities

view presentation (tags: social networking sharing online)

Here's another that you might take a look at:

Designing for social sharing

view presentation (tags: webvisions rashmi social tags)